Carhartt WIP - UGC Video Concept

A fully AI-generated UGC video concep for Carhartt WIP, built to demonstrate how small and mid-sized fashion brands can produce authentic, platform-ready social content without a production crew.

The concept follows a young woman trying on the Detroit Jacket inside a Carhartt WIP store — shot in three takes, edited as a single 10-second vertical video designed for Instagram Reels and TikTok.

Character, environment, dialogue, and lip-sync were generated entirely with AI tools.
The three-shot structure — walking approach, product detail, closing reveal — was crafted to feel native to the UGC format while maintaining the visual quality of a brand campaign.

Personal concept project. All trademarks belong to their respective owners.

Before any scene could be generated, a consistent AI character needed to be built from the ground up.
I created a synthetic model by generating a large set of reference images covering every angle — front, back, side profiles, three-quarter views, and close-ups.

These multi-view references were used to train a custom character that could be reliably recalled across different scenes and prompts, maintaining consistent facial features, hair, and proportions throughout the entire project.