A mother cooks. Her daughter scrolls. Between them, an empty stretch of kitchen floor.
She presses a button on a small speaker and a song fills the room. What follows is a bad dance, a real laugh, socks sliding on oak boards and a cloud of flour hanging in the light.
A thirty second commercial for a brand that does not exist, made to see how far a generative pipeline can carry a piece that lives entirely on performance: two women, fourteen cuts, one continuous room, and a product that has to stay identical in every single shot.
Concept, art direction, prompting and edit: Davide Guietti.
Made with generative AI.
